Page #1 of Google. For an entrepreneur or a blogger who has been trying to reach this stage for years, it’s a total eye-catcher and whoever comes to offer such a tempting deal would be a winner. The question is, is it possible? Why do experts advise you to stay away from SEO marketing firms that wave this banner in the first place? In fact, a reputable SEO company will not promise you such a thing as opposed to a supposedly bad SEO firm whose only promise seems to be getting you to first page. There is a good reason why.
Reason #1. Google rankings have never been stable.
Notice that when different orders or search results come up when you search Google if you are in different places or different time zones. Heck, even if you are just in one place, the re-ordering can still happen. Try putting intervals in your searches and the results will not be the same! That is how unstable Google rankings are. The results will also change if you are logged in to your personal Google account. It fluctuates.
And keep in mind, too that high ranking does not mean good traffic. Most often, high traffic rates bring the website on top of Google searches so before you aim for the top spot, it is logical to improve your website contents and eventually increase traffic first.
Reason #2. Page rankings are not in anyone’s control, even the most experienced Internet marketer get frustrated sometimes.
An SEO company must not promise page one of Google to anyone because search engines are not in their control. Remember that back in 1996, a lot of Internet marketers began trying to manipulate traffic generation and Google pages. Google found out, learned its lessons, and started making constant updates to their guidelines and algorithms, reason why you need a reputable SEO company that uses legitimate, white hast SEO strategies to work on your website than a crooked Internet marketing firm whose techniques would later sabotage your web success.
Reason #3. Reaching page one of Google takes time and you don’t stay there for long.
Fast results is also a good tag line but a speedy outcome is never guaranteed especially when talking about Google’s first page or even Yahoo or Bing. Search engine optimization is not a miracle or magic. Systematic keyword placement, link building, social media moderation, and the works return great results if done correctly and carefully.
How Can You Guarantee Success?
The only way to guarantee success in this business is to be very careful in choosing the SEO company you will be working with. The rules are:
- Do not fall for a very cheap price
- Do not fall for ‘guaranteed page one of Google’ catch phrase
- Do not just trust anyone. Ask for references, links and other proofs of success
There are many other ways to find the right SEO company. You can visit forums related to this topics and join discussion. Ask for tips from friends. The important lesson is to not rely on what these firms say without proof.